Introduction

Shoppers have develop into more and more acutely aware about their sugar consumption. This is because of a widespread recognition of the influence that extreme sugar consumption has on one’s well being. With the stress and fear caused by modern-day residing, consolation consuming will likely be on the rise. Whereas shoppers will likely be looking for moments of escapism from extra indulgent meals, they may possible develop into acutely aware of their sugar consumption. Because of this, shoppers will likely be making makes an attempt to average their consumption of sugar over the subsequent 12 months.

Manufacturers should meet the demand for indulgent merchandise, with better-for-you alternate options. This may allow shoppers to hunt conveniently nutritious merchandise. It have to be famous that these merchandise shouldn’t compromise on sensory enchantment, as this can be a key product attribute amongst shoppers. As well as, manufacturers should make product labeling clear and concise. This may keep away from confusion and the notion that such labeling is disguising hidden sugar.

Client Attitudes & Buying Behaviors

Sugar is acknowledged because the primary dietary evil amongst international shoppers. Our findings spotlight that customers are conscious of the hyperlink between extreme sugar consumption and growing charges of weight problems and diabetes. For example, FMCG Gurus’ shopper insights reveal that 76% of worldwide shoppers imagine sugar is the reason for weight problems.

Moreover, shopper attitudes towards sugar have altered within the final couple of years, with 34% of worldwide shoppers stating this. The rationale for this could possibly be the affect that the pandemic had on shoppers’ approaches to well being. Because of this, many shoppers turned more and more attentive to the ingredient listings on the merchandise they eat. A variety of shoppers are trying to enhance their dietary habits with extra streamlined, health-boosting elements.

Labeling & Excessive Sugar Content material

A major proportion of shoppers are generally skeptical of the practices and insurance policies of manufacturers. This may be attributed to the health-washing and greenwashing scandals which have come to gentle in recent times. FMCG Gurus’ market analysis reveals that 42% of worldwide shoppers say they’re involved and 22% are very involved about hidden sugars in foods and drinks. This could possibly be resulting from widespread confusion round sugar content material labeling, with many shoppers who deem labeling obscure.

Rising costs are inflicting shoppers to hunt merchandise that they deem good worth for cash. Because of this, manufacturers should hold dietary labeling easy and clear. This may improve each belief and worth for such merchandise, and permit the method of checking ingredient lists to be fast and simple.

Pure Sweeteners

On a worldwide scale, 37% of shoppers say they deem pure sweeteners to be wholesome alternate options to sugar. This determine was nearly equivalent to the determine two years earlier. This highlights the affiliation with pure elements being cleaner and higher for you.

Nonetheless, it ought to be famous that even when folks deem pure sweeteners higher for you, it isn’t to say that they may hunt down these merchandise. For example, FMCG Gurus’ shopper insights reveal that solely 8% of worldwide shoppers hunt down merchandise that comprise pure sweeteners all the time, and 20% a few of the time. This could possibly be linked with shopper perceptions round pure merchandise being dearer, and maybe not having the identical sensory enchantment as different sweeteners.

These findings point out that many shoppers are unwilling to trade-off between style and wellness. Because of this, manufacturers should make sure that pure sweeteners are positioned as being good worth for cash, aligning with value sensitivity. Additionally, it’s essential that the manufacturers place better emphasis on the sensory enchantment of pure sweeteners, and don’t overcompensate on well being credentials. It is because shoppers might really feel as if style is being compromised for well being.

This text relies on FMCG Gurus: Sugar & Sweeteners – Nation Studies 2023. For extra data, please click on right here.