The European Union has launched a marketing campaign in the US to advertise meals and beverage merchandise.

The communication marketing campaign highlights the security, high quality, and authenticity of European merchandise.

The EU is the third largest provider of agricultural and agri-food merchandise to the US after Mexico and Canada.

Product classes featured embrace cheeses, olive oil, fruit and veggies, chocolate and confectionery merchandise, pasta and bakery merchandise, wine, beer, and spirits.

The EU has a number of high quality schemes, together with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), to guard the names of particular merchandise and to advertise their options. Objects are tied to those origins and can’t be reproduced elsewhere. For PDO-designated merchandise, each a part of the manufacturing, processing and preparation course of should happen within the particular area, whereas PGI is much less strict.

Use of pesticides, herbicides, components, flavorings, and enzymes is regulated within the 27 EU member states. There are strict well being and security requirements throughout the availability chain – from subject to the buyer – protecting areas from pesticides to packaging, illness prevention and hygiene.

Extra data will be discovered at occasions in March comparable to Charleston Wine + Meals and South by Southwest in Texas or Vinexpo in New York in June, and the American Cheese Society convention in Buffalo in July.

State assist to Czech RepublicMeanwhile, the European Fee has authorized two Czech schemes with a funds of round €1.46 billion ($1.6 billion) to assist forestall the unfold of sure poultry and pig illnesses.

Czech Republic notified the EU Fee of plans to assist farmers in stopping the illnesses and adopting biosecurity measures. The intention is to cease the unfold of avian influenza, Salmonella and poultry campylobacteriosis, and porcine brucellosis, porcine reproductive and respiratory syndrome, and salmonellosis.

Measures will run till December 2029 and are open to small, medium and huge farmers within the Czech Republic who put in place steps for disinfection, extermination of bugs and rats and different biosecurity measures.

Assist will likely be direct grants to assist the extra prices of cleansing of farm premises and tools, remedy of feed and water and veterinary interventions. It should cowl as much as 50 % of eligible prices.

“These €1.46 billion Czech schemes will make sure the manufacturing of wholesome and protected meals. They’ll assist farmers in adopting measures to forestall the unfold of sure animal illnesses, and can contribute to attaining the EU agricultural goal of making certain long-term meals safety, with out unduly distorting competitors,” stated Margrethe Vestager, government vice-president in command of competitors coverage.

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