Dealing with buyer usability challenges with its present white-label app and loyalty program, Smoothie King tapped the digital company, Bounteous, to create a buyer expertise platform with next-generation net ordering and cell apps, together with a calorie counter, a unified pockets and an enhanced rewards technique.

“Our new cell app is all about creating probably the most seamless expertise attainable for our visitors and delivering a feel and look that finest showcases our scrumptious smoothies and smoothie bowls,” Marianne Radley, CMO of Smoothie King, mentioned in an organization press launch. “As digital turns into an excellent larger a part of our enterprise, streamlining the visitor journey, simplifying the ordering course of, and exhibiting what’s really within the cup — are all essential updates that we predict our visitors are going to like.”

The journeyBounteous leveraged its NomNom accelerator to deliver collectively Smoothie King’s rebuilt Olo platform menu with Braze and Punchh integrations, creating one seamless consumer expertise. It is the primary third-party app to leverage PAR Pay and PAR Punchh’s revolutionary Single Scan Circulation characteristic, enabling customers to earn factors, redeem rewards and make funds or ideas utilizing saved worth on saved playing cards with a single scan, mentioned Savneet Singh, PAR Expertise CEO.

“Our collaboration with Smoothie King and Bounteous marks a major leap in redefining the digital visitor expertise and pioneering a brand new period of funds and loyalty,” he mentioned within the launch. “This forward-looking method displays our dedication to seamless, intuitive options, empowering manufacturers to meaningfully join with prospects. In the end, our collaboration is about driving progress, success, and shaping the way forward for digital interactions in funds and loyalty.”

Joseph Yetter, GM of PAR/Punchh, mentioned the app was going to be a major leap ahead in streamlining the client expertise.

“That is going to redefine ‘easy’ for Smoothie King visitors,” he mentioned within the launch. “We love partnering with manufacturers like Smoothie King and are devoted to providing cutting-edge options that foster lasting connections between manufacturers and their prospects.”

Smoothie King has over 1,400 areas.