Dive Temporary:

Nature’s Bakery is constructing a $237 million facility in Salt Lake Metropolis, Utah. The 339,000-square-foot plant will create greater than 190 new jobs.

The Nature’s Bakery facility, which is scheduled to be absolutely operational in July 2025, will unlock the capability to bake 968 million incremental packs yearly.

Nature’s Bakery, which Mars acquired in 2020, has grow to be the eighth best-selling and fastest-growing granola and snack bar model within the $4 billion-plus class, in accordance with the model.

Dive Perception:

When Mars bought Nature’s Bakery just a few weeks after buying Form, it touted the deal as a method to additional develop its better-for-you snacking enterprise. It’s confirmed to be a shrewd wager for a corporation greatest recognized for confections resembling Twix, M&M’s and Milky Method. With gross sales for Nature’s Bakery rising, Mars is increasing its manufacturing capability to allow it to satisfy demand.

“This funding marks a big milestone within the acceleration of our model’s development potential as shopper and retailer demand improve,” Steve Gardiner, CEO of Nature’s Bakery, mentioned in an announcement. “This facility joins our present bakeries to mirror our dedication to innovation, high quality, and sustainability.”

Nature’s Bakery is constructed on using actual elements which can be plant-based, dairy-free, nut-free and Non-GMO Mission Verified. Its merchandise are offered at greater than 100,000 shops. Mars is the newest meals and beverage firm to announce the development of a brand new plant or growth of an present one. Among the many different most notable are PepsiCo, Keurig Dr Pepper, Coca-Cola, Mondelēz Worldwide and Kraft Heinz.